23.04.18 Mitsubishi Eclipse Cross scoops prestigious GOOD DESIGN award
Tokyo, April 23, 2018
Mitsubishi Motors’ latest creation – the Eclipse Cross SUV – has received a GOOD DESIGNTM* award from experts at The Chicago Athenaeum.
The award is an indication of the success of Mitsubishi Motors' design renaissance which has seen new looks for the face-lift for the Outlander, a string of acclaimed concept cars, and an all-new Eclipse Cross.
The GOOD DESIGNTM awards are the oldest and the most prestigious Global Awards Program for Design Excellence and Design Innovation. Organized by the Chicago Athenaeum Museum of Architecture and Design, they are intended to create an awareness of contemporary design and to honor both products and industry leaders in design and manufacturing. GOOD DESIGNTM was founded in Chicago in 1950 by architecture and design legends Edgar Kaufmann, Jr., Eero Saarinen, and Charles and Ray Eames.
“It is an honour to have our hard work recognized by such a prestigious organization,” said Tsunehiro Kunimoto, CVP of the Design Division at Mitsubishi Motors. “The Eclipse Cross is the first all-new car which features our Robust and Ingenious design philosophy."
The Eclipse Cross is a fusion of sharp coupe looks and dynamic SUV mobility with signature Mitsubishi styling, technology and driving confidence. It features Mitsubishi's signature DYNAMIC SHIELD front design concept, with a protective shield shape visually formed by the black central area and chrome accents. The rear design is distinguished by the almost cubist styling created around the high-mounted, stretched rear lamps and a horizontally divided rear window.
About Mitsubishi Motors
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
*… GOOD DESIGN™ is a Federally Registered and Protected Trademark of The Chicago Athenaeum.